The Automobile Club d'Italia (also known by the acronyms RACI until 1946 and later ACI) is a non-economic public body of the Italian Republic. Self-financed and with functions of promotion control and regulatory guidance of the automotive sector, it is part of the sports federation affiliated to the Italian National Olympic Committee.
Assistance for communication campaign, selection of agencies, definition of creativity
Acquisition of media space and verification of media plan implementation
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